How Our Chrome Extension Data Works

Modified on Fri, 31 Jan at 11:57 AM

Overview

Our Chrome extension is designed to provide insightful revenue estimations for e-commerce stores, helping users better understand market trends and store performance. However, it’s important to clarify that our data is not based on random estimates but rather on a sophisticated algorithm leveraging machine learning models trained on millions of data points across a vast e-commerce ecosystem.


Since Shopify and other platforms do not publicly disclose store sales data, no tool (including ours) has direct access to exact revenue figures. Instead, our model analyzes key e-commerce indicators to generate probabilistic revenue estimations with increasing accuracy over time.


How the Algorithm Works


Our estimation model takes into account multiple data signals, including:


- Historical Sales Trends – Analyzing past performance of similar stores to infer possible revenue.

- Inventory Fluctuations – Tracking product availability and restocking frequency as a sales indicator.

- Product Category & Niche Data – Evaluating market demand and pricing trends within specific industries.

- Traffic Behaviors – Assessing site visits, engagement rates, and customer activity.

- Proprietary Signals – Using advanced metrics beyond publicly available data to improve predictions.


Data Accuracy: Why It Varies


The accuracy of our revenue estimations depends on the amount of available transactional and behavioral data.


Established Stores with High Sales Volume → More Accurate Projections


Stores with extensive transaction history and consistent sales patterns allow the model to refine its estimations with higher precision over time.


New or Low-Volume Stores → Broader Inference Parameters


For stores with limited data or that are newly launched, the model has fewer indicators to work with, leading to wider estimation ranges until sufficient data is gathered.


This means that while our tool provides valuable insights, early-stage estimations may not always be as precise as those for well-established stores.


Why Two Different Stores May Show Similar Estimates


On rare occasions, two different stores may display similar revenue numbers. This typically happens when:


- They operate in the same niche with similar product categories

- Their traffic patterns closely resemble one another

- The model has limited distinct transactional data available for either store


As more data is collected over time, the algorithm refines its output, reducing the likelihood of overlap.


Final Notes


Our goal is to provide the most reliable revenue estimations possible using a data-driven approach. While no estimation tool can deliver 100% precise figures, our algorithm is continually learning and improving as it processes more real-world store data.

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